Why does Jersey Mike's emphasize fresh ingredients in their branding?

Jersey Mike's emphasizes fresh ingredients in their branding to effectively differentiate themselves in the fast-casual dining market. Freshness not only enhances the flavor and quality of their products but also establishes a brand identity that resonates with health-conscious consumers. By prioritizing fresh, high-quality ingredients, Jersey Mike's sets itself apart from competitors who may offer more processed or less wholesome options. This approach aligns with the growing consumer preference for transparency and quality in food sourcing, making it a strategic branding choice that reinforces the brand's commitment to providing a superior dining experience. This differentiation helps Jersey Mike's attract customers who value quality and freshness, thereby strengthening their market position.