Who is typically the target demographic for Jersey Mike’s loyalty program?

The target demographic for Jersey Mike’s loyalty program is primarily regular patrons and those who have a strong affinity for sandwiches. This group is characterized by frequent visits, which aligns with the purpose of a loyalty program—encouraging repeat business and rewarding loyal customers. These individuals are likely to engage more actively with the brand, appreciate the benefits offered through the program, and become advocates for Jersey Mike's, further solidifying their loyalty through sustained patronage.

Other demographics, while possibly relevant in certain contexts, do not align as directly with the design of a loyalty program. Occasional visitors may not feel compelled to engage deeply with a loyalty program, as they may not visit often enough to take advantage of the rewards. Families with children might be interested in promotions but not necessarily focused on a loyalty program unless they are regular customers. Health-conscious customers might appreciate certain menu offerings, but the core of the loyalty program is more about cultivating a relationship with dedicated sandwich enthusiasts who prioritize their connection to Jersey Mike’s.