Which marketing strategy does Jersey Mike’s frequently use to attract customers?

Jersey Mike’s employs promotional discounts and community involvement as a key marketing strategy to attract customers. This approach not only encourages customers to try their sandwiches at reduced prices but also fosters a connection with the local community. By participating in community events or charitable activities, Jersey Mike's builds a positive brand image and reinforces customer loyalty. This strategy resonates well with consumers who appreciate businesses that contribute to their communities, making them more likely to choose Jersey Mike’s over competitors.

In contrast, while television advertisements, social media campaigns, and celebrity endorsements can be effective marketing strategies, they do not fully encapsulate the primary approach that Jersey Mike’s is known for. The combination of local engagement through community initiatives and promotional offers is a more distinctive and impactful strategy for the brand, helping to establish long-term relationships with its customer base.