What is the intention behind the Jersey Mike's Loyalty program?

The intention behind the Jersey Mike's Loyalty program is to reward frequent customers. Such loyalty programs are designed to incentivize repeat business by offering benefits that appeal to customers, such as discounts, points for purchases, or exclusive promotions. By rewarding those who visit often, the program encourages customers to choose Jersey Mike's over competing establishments, fostering a long-term relationship between the brand and its patrons. This strategy not only enhances customer satisfaction but also drives sales growth as loyal customers are likely to spend more frequently.

The other options do not align with the core purpose of a loyalty program. For instance, promoting higher prices, limiting visits, or solely focusing on selling drinks are not typical objectives of such a program. Instead, the focus is on creating value for customers to keep them returning.