What is the function of the Jersey Mike's food truck?

The primary function of the Jersey Mike's food truck is to promote their menu at events and reach a wider audience. This mobile unit serves as a marketing tool that allows Jersey Mike's to showcase their offerings in diverse locations, which helps to increase brand visibility and attract new customers. By participating in events, festivals, or gatherings, the food truck provides an opportunity for people who may not have visited a traditional Jersey Mike's restaurant to sample their products, thereby expanding their market reach. This strategy not only generates excitement around the brand but also effectively engages with the community, enhancing customer relationships and brand loyalty.