What is Jersey Mike's primary target market?

The primary target market for Jersey Mike's is families and individuals seeking fast-casual dining. This focus allows the brand to cater to a broad audience who are looking for a dining experience that combines the speed of fast food with the quality and atmosphere of casual dining restaurants.

Families appreciate the accessibility and variety of menu options, ranging from sandwiches to salads, which cater to different tastes and preferences. Additionally, individuals looking for a quick meal with a more relaxed dining environment find Jersey Mike's appealing due to its emphasis on fresh ingredients and customizable menu items. This positioning helps Jersey Mike's attract both families and individuals by providing a balanced offering that meets diverse dining needs, making it an effective choice for their target market.