What is a key characteristic of Jersey Mike's service style?

A key characteristic of Jersey Mike's service style is counter service with personalized ordering. This approach allows customers to interact directly with staff as they place their orders. It emphasizes a personalized experience where customers can customize their sandwiches to fit their tastes and dietary preferences. The staff performs the sandwich assembly in front of customers, creating an engaging and fresh experience, highlighting the quality of ingredients and the careful preparation involved.

This model is integral to Jersey Mike's brand identity, which focuses on providing freshly prepared sandwiches made to order, rather than pre-made options or a takeout-only environment. Customers appreciate the ability to specify exactly how they want their sandwiches made, ensuring a more satisfying meal tailored to individual preferences.