How should a customer be asked about toppings for their sandwich?

Choosing to ask a customer "Do you want it Mike's way?" effectively engages them in a popular and signature way of customizing their sandwich at Jersey Mike's. This phrase not only encourages customer participation but also aligns with the brand's identity, as "Mike's Way" refers to a specific way of preparing a sandwich that includes a combination of toppings like onions, lettuce, tomatoes, and the brand's special dressing.

Using this approach provides customers with a clear and recognizable option that they may already be familiar with, enhancing their experience. It simplifies the ordering process by offering a defined choice that many patrons may choose, thus promoting the brand's defining product offering.

Other options may be open-ended or less specific, potentially leading to confusion or indecision. For instance, asking how they would like it topped might lead to a more lengthy discussion and could overwhelm some customers who might prefer a straightforward choice. Similarly, phrases like “Would you like to customize?” or “What else would you like on it?” also leave too much room for interpretation, which may not align with the quick-service model Jersey Mike's aims to provide.